In our latest Frockery Focus section, we have chosen to feature French master couturier Louis Féraud, whose fashion career spanned more than four decades until his death in 1999.
Just as “Féraud adore les femmes”, it is undoubtedly the case that “les femmes adorent Féraud”. The Frockery does too, and we can never resist this particular label!
We currently have the following examples in stock:
Louis Féraud Little Black Dress
The credit crunch is taking its toll on household budgets everywhere as the cost of living continues to soar, with upwardly mobile mortgage payments, escalating fuel prices and public transport fares making ever greater demands on all our disposable incomes. Meanwhile, as the credit card bills continue to roll in as regular reminders of our buy now, pay later festive spending activities, it’s time to take firm financial action if we are to get back on budget.
In the depths of winter, however, we all need a few little indulgences to help us beat the cold weather blues and there is nothing like a new (or nearly new) fashion look to make us feel like the million dollars we don’t have! Fortunately for frugal fashionistas, The Frockery specialises in the sort of fashion which suits small budgets and, literally, doesn’t cost the earth. We endeavour to bring our customers the very best in pre-loved apparel, from vintage and retro fashion to top quality contemporary labels which have been worn only once or twice or sometimes not at all.
The Frockery motto is simple: why buy new when it is more fashionable, frugal and eco-friendly to go retro?
As veteran collectors, buyers and sellers of pre-owned, vintage and retro clothing and accessories from eras gone by, mainly the 50s, 60s, 70s and 80s, The Frockery team are big fans of the ‘slow fashion’ genre which celebrates sustainability and ethical elegance as opposed to the disposable fast fashion clone culture which dominates today’s high streets.
London Fashion Week has once again demonstrated that designers are continuing to borrow from the past for inspiration and we can all take a leaf out of their style files. There is no need to spend a fortune on the latest fashion trends when these are so often derived from bygone eras and you can adapt, reinvent and accessorise items from the back of your own wardrobe for next to nothing. Failing that, come and have a browse through The Frockery virtual rails for some affordable vintage fashion - or else just some good old fashioned inspiration!
It has been a case of ‘frocks around the clock’ since the turn of the year as The Frockery has been coping with an increase in orders from customers new and not-so-new. Vintage and retro party dresses have been in particular demand throughout January and many of our own favourites have found new appreciative homes.
Meanwhile, there is evidence of some serious green resolutions being made and kept by a number of our customers who are moving house, downsizing or just having a good clear-out. This has resulted in The Frockery dress agency taking delivery of some fabulous pieces for our catalogue, so look out especially for the arrival of some glam 80s frockery which would have had Joan Collins and Victoria Principal tearing each other’s hair out over back in the good old days of Dynasty and Dallas!
The 80s look certainly seems to be enjoying something of a revival among the younger set, who are once more embracing shoulder pads and over-the-top statement outfits like we all used to (without even a hint of embarrassment!) Frank Usher dresses are endlessly appealing for posh parties and proms and the more colourful and dramatic the better! Why not flamenco the night away in this vibrant violet number or dazzle in this sexy black velvet frock from Dusk?
Vintage and retro themed parties appear to be gaining in popularity and The Frockery has recently helped dress a newly 40 year old for her 1960s themed birthday party, as well as a newly 50 year old who wanted a memorable 1950s look for her half century celebration. Meanwhile, one of our younger fashionistas stuck to a 1980s theme for her 21st birthday party when she and her friends got fully into the spirit of the era, ably assisted by The Frockery team, a supply of sparkling wine, some retro fashion magazines and an original December 1986 copy of Vogue.
Still on the subject of vintage themed events, we have also just had notice of the dates for this year’s Culzean Autoclassica international heritage motoring event in Ayrshire which will be another great opportunity to dress up in period costume from the 40s, 50s, 60s or 70s to reflect a particular transport era. Billed as Scotland’s equivalent to the Goodwood Revival weekend, it promises to be a fantastic event for all the family and will take place at Culzean Castle, Maybole, Ayrshire from Thursday 21st to Monday 25th August 2008.
